Félix Velicia-Martín, PhD in Business Management and Administration from the University of Seville, is a University Lecturer specializing in Business Administration and Marketing. He has directed courses at the University of Seville and served as a Visiting Professor at prestigious European and Latin American universities. Engaged in academic circles, he's a member of the Institute of Economics and Business at the University of Seville and the NECE Research Unit at Beira Interior University. With notable contributions to the field through publications and participation in conferences, he leads research projects on societal, business, and digital transformation themes. Additionally, he imparts his expertise through teaching and consultancy services in Business Management and Marketing.