Dr Madelene Blaer (née McWha) is a Research Fellow for the School for the Visitor Economy and Institute for Sustainable Industries and Liveable Cities at Victoria University. Her previous roles in higher education include being a Lecturer at Monash University in the Graduate Tourism Program, and she also served as a Lecturer and Course Leader for the Tourism and Hospitality Degrees at William Angliss Institute. The focus of her multidisciplinary teaching and research primarily pertains to sustainability and digital technologies in the visitor economy, encompassing tourism, hospitality, events, business, and higher education contexts. She has been an elected board member of the Travel and Tourism Research Association Asia Pacific Chapter, holding various roles since 2016, including Vice-President and Academic Co-Chair.