Hollywood film-induced tourism strategies also resonated in Spain in the 1950s; this coincided with the arrival of large contingents of American tourists in historical European cities.
Maria C. Puche-Ruiz
Maria C. Puche-Ruiz is a Postdoctoral Fellow at the University of Seville (Spain). She has focused her academic research on the relationship between national and territorial identity and cinema, with special emphasis on the analysis of films that depict the tourist experience and tourism policies in Andalusia (Spain), shaping an innovative line of research through qualitative analysis and codification via NVivo software. Her main conclusions aim at highlighting the impact of tourist soft power in films throughout history. She has received the prestigious Award for the best thesis in Humanities (“Tourism and Territorial Identity. Cinema as a tool for analyzing Tourism in Andalusia [1905-1975])” from the Spanish Royal Academy of Doctors in 2020.