Dr. Michael R. Hyman is the President and Founder of the Institute for Marketing Futurology and Philosophy in Las Cruces, New Mexico. He is also a Distinguished Achievement Professor of Marketing at New Mexico State University. His approximately 125 academic journal articles, 60 conference papers, four co-authored/co-edited books, 30 other academic contributions, and 50 non-academic works attest to his compulsion for writing. He has served on 16 editorial review boards and as a journal co-editor and associate editor. His research interests encompass marketing theory, marketing ethics, consumer advertising, survey research methods, philosophical analyses in marketing, and marketing futurology. Now a devoted New Mexican, he divides his time between Las Cruces and Cloudcroft with his wife, four sons, three dogs, and three cats.