Natalia Grincheva

Dr Natalia Grincheva is a Program Leader in Arts Management at LASALLE, University of Arts Singapore, and an Honorary Senior Research Fellow in the Digital Studio at the University of Melbourne. She is an internationally recognized expert in international cultural relations, heritage diplomacy, soft power, and digital diplomacy. Dr Grincheva is the author of four monographs Digital Soft Power of Heritage Media (Cambridge University Press: 2025 forthcoming), Geopolitics of Digital Heritage(Cambridge University Press: 2024), Museum Diplomacy in the Digital Age (Routledge: 2020) and Global Trends in Museum Diplomacy (Routledge: 2019). She is also a conceptual designer of the Data To Power application (https://datatopower.net/), designed for academic inductive research to facilitate the exploration of complex global phenomena through data visualization, mapping, and interactive data storytelling.

Artificial intelligence/Data science/Public policy

The Korean wave: A global phenomenon demystified

Natalia Grincheva

December 25, 2024

Explore how Hallyu Tracker decodes the global appeal of South Korean culture through AI-driven insights into cultural, social, and economic influences.