Palos-Sánchez, Pedro R. received the Bachelor of Science degree in Computer Science from Extremadura University, Spain, the Master’s degree in Marketing from UOC, Spain, an MBA from Camilo José Cela University, Spain, and the Ph.D. degree in Business Administration from the University of Seville, Spain. He is an Information Systems Associate Professor in the Department of Financial Economy and Operation Management at Seville University, lecturing at the Faculty of Economics and Business Administration. He has lectured on master's degrees and courses at various European and Latin American universities. He has also provided consultancy services to several private companies as well as public administrations.