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Ricardo Gouveia Rodrigues

Ricardo Gouveia Rodrigues is an Assistant Professor at the Universidade da Beira Interior and the director of the Research Centre NECE-UBI. He holds a Ph.D. in Business and his research interests lie in Entrepreneurship and Marketing. With over 90 publications to his name, he has participated in numerous research projects and has also coordinated an international project on the impact of Entrepreneurship Education.

What does it mean for an entrepreneur to behave in an effectual way?
Business/Education/Hospitality & tourism/Management

Do we know how tourism entrepreneurs will behave?

Alicia Martín Navarro Felix Velicia-Martin Jose Aurelio Medina-Garrido Pedro Ramiro Palos Sanchez Ricardo Gouveia Rodrigues
February 7, 2024

What does it mean for an entrepreneur to behave in an effectual way?

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