Could the future of denim be greener? Scientists have discovered a sustainable way, harnessing enzymes and light, to revolutionise denim production.
How can the adoption of digital technologies facilitate the transition to a circular economy in the T&C industry?
Virtual influencers reshape influencer marketing. Consumer reactions vary, embracing novelty or dismissing as eerie and inauthentic. Product category plays a role in virtual endorsement success.
92 million tonnes of textile waste are produced each year. Researchers are finding ways to use it to produce thermal energy.