Leveraging celebrity influence, South Africa’s new tourism campaign shows how targeted, interactive marketing can boost tourist interest & improve perceptions.
Transitioning from allyship to brand activism in the LGBT context involves strategic alignment. How do brands navigate this evolution?
Blockchain, NFTs, and Token Gating redefine marketing, but they also bring risks like hacking and security concerns that need addressing.
How does blockchain technology revolutionise customer loyalty programmes, creating value for businesses and customers in the digital marketplace?
Journey through San Pedro's transformation, where digital innovation meets traditional charm, shaping a resilient future.
During the COVID-19 lockdowns, Live Penguin TV showcased Phillip Island's Little Penguin Parade, fostering global engagement and conservation support.
Besides direct brainwashing, can political entities like a government, state, or party subtly use tourism to build political support?
Can post-pandemic tourism's revival withstand global challenges, as social identities shape travel decisions, invoking intricate emotions and ambivalence?
How can we navigate tourism recovery post COVID to ensure a sustainable future - a research from University of Strathclyde
Virtual influencers reshape influencer marketing. Consumer reactions vary, embracing novelty or dismissing as eerie and inauthentic. Product category plays a role in virtual endorsement success.