During the COVID-19 lockdowns, Live Penguin TV showcased Phillip Island's Little Penguin Parade, fostering global engagement and conservation support.
Can post-pandemic tourism's revival withstand global challenges, as social identities shape travel decisions, invoking intricate emotions and ambivalence?
How can we navigate tourism recovery post COVID to ensure a sustainable future - a research from University of Strathclyde
Virtual influencers reshape influencer marketing. Consumer reactions vary, embracing novelty or dismissing as eerie and inauthentic. Product category plays a role in virtual endorsement success.
A University of Florida study unveils their powerful influence on self-expression and consumer choices, impacting businesses and marketing strategies.